Built by someone who's been there
From cleaning windows with my dad to building software used by thousands — Surehand comes from real experience in the trade.
The journey
From cleaning windows with my dad to building software for service businesses.
Learning the trade
Started working alongside my dad doing window cleaning after leaving school. Learned firsthand what it takes to run a service business — the early mornings, the customer relationships, and the admin headaches.
Into tech
Moved into digital marketing and software development. Discovered a passion for building products that solve real problems.
Co-founded a service business app
In my early twenties, co-founded an app for service businesses. Learned what worked, what didn't, and what tradespeople actually needed.
Fintech & healthtech
After exiting that business, worked in fintech and healthtech building products used by thousands. Gained experience in payments, automation, and user experience.
Surehand is born
Founded Surehand in Lancashire with a clear mission: build the simple, powerful software that service businesses actually deserve. Combining personal experience with years of product expertise.
Years in software
Users served
Industries worked
Mission
Jordan
Founder
"I kept thinking about service businesses. The tools out there were either too complicated, too expensive, or just not built for how they actually worked. That niggle never went away — so I built Surehand."
Based in Lancashire, UK
What we stand for
The principles behind every feature we build.
Simplicity first
If it takes more than a few taps, we rethink it. Your time is too valuable for complicated software.
Built for the trade
Not another generic business tool. Every feature is designed for how service businesses actually work.
Honest pricing
No hidden fees, no surprise charges. You know exactly what you pay, and you get real value for it.
Ready to get started?
Join the early access list and we'll get you set up.
We're onboarding a handful of new accounts each week